Halal Awareness among Non-Muslims in Gardenia Bakeries (KL) Sdn. Bhd.

Authors

  • Syamimi Salim Universiti Teknologi MARA Shah Alam, Selangor
  • Nurshahira Ibrahim Universiti Teknologi MARA Cawangan Pahang https://orcid.org/0000-0002-0870-8471
  • Muhamad Azlan Md Aris Universiti Teknologi MARA Shah Alam, Selangor

DOI:

https://doi.org/10.24191/gading.v27i1.433

Keywords:

Halal awareness, halal certification, concept of halal, non-muslim consumers, factors affecting consumers

Abstract

This research delves into the significance of halal certification in Malaysia’s food industry, particularly focusing on non-Muslim perspectives at Gardenia Bakeries (KL) Sdn. Bhd. Halal certification plays an important role in the food and beverage industry in Malaysia. It serves as a guarantee of religious compliance, safety, and hygiene for food products. The findings of this study provide insights into the level of halal awareness among non-Muslims and its impact on their acceptance of halal food. The results highlight the level of understanding and awareness among non-Muslims regarding halal practices. Therefore, the relevant authorities can develop a comprehensive halal awareness program to emphasise the importance of halal certification to consumers, regardless of their race or religion.

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Published

2024-04-30

How to Cite

Salim, S. ., Ibrahim, N., & Md Aris, M. A. . (2024). Halal Awareness among Non-Muslims in Gardenia Bakeries (KL) Sdn. Bhd. Gading Journal for the Social Sciences (e-ISSN 2600-7568), 27(1), 10–15. https://doi.org/10.24191/gading.v27i1.433

Issue

Vol. 27 No. 1 (2024): Gading Journal for the Social Sciences

Section

Article/Paper

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